PLG & UX

7 Psychological Drivers of Referral Behavior to Accelerate B2B Growth

🧠 Best practices and pitfalls from Cello, Airtable, Canva, Asana and more.

Dec 10 •

and

From a Designer in Atlassian to a Founder of Dovetail | Benjamin Humphrey (Co-founder and CEO of Dovetail)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Nov 19 •

56:28

6 steps of Holistic User Onboarding: 10+ examples from B2B SaaS you should check

Get inspired by best practices from Coda, Rows, Dropbox, Loom, and more.

Nov 12 •

Why you should start from UX before PLG: 5 Learnings from Folk

How to make users adopt “Aha” features fast and get +50% free-to-paid conversion.

Oct 29 •

and

The Roots of AI and building a career you truly love | Emily Campbell (VP of Design at HackerRank)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Oct 22 •

and

54:25

Notion method: How to Do More with Less | Randy Hunt (Head of Design at Notion)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Oct 8 •

47:51

Revealing 3 myths about User Research and start easy | Jason Giles (VP of Product Design at UserTesting)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Sep 24 •

38:46

Onboarding at Loom: The impact of AI and Removing Psychological barriers

2 case studies from Head of Product at Loom to drive Activation and Sharing.

Sep 17 •

Find your Position-Market Fit: The Role of Brand and Memorable Experiences | Enzo Avigo (CEO at June, ex-Intercom)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Sep 10 •

and

59:36

Driving a Positive Behavioural Change with Your Product | Amy Bucher (Lirio, Author of "Engaged")

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Aug 27 •

53:28

From Designer to CEO: Building Design-led and Journey-centric Business (Jochem van der Veer, CEO at TheyDo)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Aug 13 •

54:19

From Old to New Ways: 6 Methods to Drive Activation and Adoption

Evolution from a tooltip, and spotlight search, to a variety of learning methods.

Jul 9 •

and

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