PLG & UX

From Zero to $2M ARR with Life Partner | Marie Martens (Co-founder at Tally.so)

Listen now | Marie Martens on bootstrapping, balance, and building a beloved product — without VC funding.

Mar 4 •

1:06:55

Habit of Noticing: How to Get Constant Inspiration for Growth 💫

4 elements of being a creator and 25+ growth best practices as a result of power of noticing.

Feb 25 •

What is your Superpower zone? | Elena Verna (Dropbox, Amplitude, Miro, SurveyMonkey)

Listen now (56 mins) | 🚀 New season "In the Company of Women" premieres with Elena Verna — career shifts and path to solopreneurship.

Feb 18 •

and

56:17

3 Behavioural Methods for better Habit-forming experience

Annoyed by popups? Let's explore BJ Fogg, CREATE, and The Hook models applied to B2B and B2C products.

Feb 11 •

🚀 How to Foster AI Adoption: From Isolated Feature to a Core Experience

Explore how Notion, Airtable, Canva, Miro, and more are adding AI on top of Core experience.

Jan 28 •

My way of starting 2025: Reflect, Acknowledge, and Plan consciously

Best of 2024 and what to expect next 🚀

Jan 14 •

7 Psychological Drivers of Referral Behavior to Accelerate B2B Growth

🧠 Best practices and pitfalls from Cello, Airtable, Canva, Asana and more.

Dec 10, 2024 •

and

From a Designer in Atlassian to a Founder of Dovetail | Benjamin Humphrey (Co-founder and CEO of Dovetail)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Nov 19, 2024 •

56:28

6 steps of Holistic User Onboarding: 10+ examples from B2B SaaS you should check

Get inspired by best practices from Coda, Rows, Dropbox, Loom, and more.

Nov 12, 2024 •

Why you should start from UX before PLG: 5 Learnings from Folk

How to make users adopt “Aha” features fast and get +50% free-to-paid conversion.

Oct 29, 2024 •

and

The Roots of AI and building a career you truly love | Emily Campbell (VP of Design at HackerRank)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Oct 22, 2024 •

and

54:25

Notion method: How to Do More with Less | Randy Hunt (Head of Design at Notion)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Oct 8, 2024 •

47:51

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts