Onboarding & Activation

3 Behavioural Methods for better Habit-forming experience

Annoyed by popups? Let's explore BJ Fogg, CREATE, and The Hook models applied to B2B and B2C products.

Feb 11 •

🚀 How to Foster AI Adoption: From Isolated Feature to a Core Experience

Explore how Notion, Airtable, Canva, Miro, and more are adding AI on top of Core experience.

Jan 28 •

Sence of “belonging” vs “fitting in” | Chetana Deorah (Ex-Design Director at Netflix, Coursera)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Dec 3, 2024 •

and

54:16

6 steps of Holistic User Onboarding: 10+ examples from B2B SaaS you should check

Get inspired by best practices from Coda, Rows, Dropbox, Loom, and more.

Nov 12, 2024 •

Why you should start from UX before PLG: 5 Learnings from Folk

How to make users adopt “Aha” features fast and get +50% free-to-paid conversion.

Oct 29, 2024 •

and

Onboarding Lab: How Superhuman and Reforge Craft the First Experience 🚀

2 first-hand stories about Onboarding evolution at Superhuman and Reforge.

Oct 15, 2024 •

and

Onboarding at Loom: The impact of AI and Removing Psychological barriers

2 case studies from Head of Product at Loom to drive Activation and Sharing.

Sep 17, 2024 •

Find your Position-Market Fit: The Role of Brand and Memorable Experiences | Enzo Avigo (CEO at June, ex-Intercom)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Sep 10, 2024 •

and

59:36

10 Behavioural Principles and Dark Patterns in User Onboarding you need to know

Examples from Dropbox, Figma, Linear, and a deep-dive into Chapter II of "The Holistic Growth Playbook".

Aug 6, 2024 •

From Old to New Ways: 6 Methods to Drive Activation and Adoption

Evolution from a tooltip, and spotlight search, to a variety of learning methods.

Jul 9, 2024 •

and

Unpacking a New Growth Playbook with Andrew Capland (Growth Coach, ex-Wisia)

Welcome to Growthmates.

Jun 18, 2024 •

and

52:13

5-step Flow Review to Uncover Growth Opportunities

How analyse flows holistically with examples from Dropbox, Canva, Loom, Linear.

May 14, 2024 •

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