Archive - Kate's Syuma Newsletter & Growthmates

This Reflection Framework to shape your 2025 | Kate Syuma (Founder of Growthmates, ex-Miro)

👉 Find the framework and special announcements inside the episode.

Dec 17 •

and

1:05:35

7 Psychological Drivers of Referral Behavior to Accelerate B2B Growth

🧠 Best practices and pitfalls from Cello, Airtable, Canva, Asana and more.

Dec 10 •

and

Sence of “belonging” vs “fitting in” | Chetana Deorah (Ex-Design Director at Netflix, Coursera)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Dec 3 •

and

54:16

November 2024

13 learnings from my 1st year as a Solopreneur 🚀

Month-by-month reflection of my 2024 "solo" path.

Nov 26 •

From a Designer in Atlassian to a Founder of Dovetail | Benjamin Humphrey (Co-founder and CEO of Dovetail)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Nov 19 •

56:28

6 steps of Holistic User Onboarding: 10+ examples from B2B SaaS you should check

Get inspired by best practices from Coda, Rows, Dropbox, Loom, and more.

Nov 12 •

What 4 Years of Advising 35+ Companies Taught Me | Yuriy Timen (Advisor, Ex-Growth at Grammarly)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Nov 5 •

and

45:53

October 2024

Why you should start from UX before PLG: 5 Learnings from Folk

How to make users adopt “Aha” features fast and get +50% free-to-paid conversion.

Oct 29 •

and

The Roots of AI and building a career you truly love | Emily Campbell (VP of Design at HackerRank)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Oct 22 •

and

54:25

Onboarding Lab: How Superhuman and Reforge Craft the First Experience 🚀

2 first-hand stories about Onboarding evolution at Superhuman and Reforge.

Oct 15 •

and

Notion method: How to Do More with Less | Randy Hunt (Head of Design at Notion)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Oct 8 •

47:51

Work-life balance, integration, or prioritisation? Things I questioned myself after 1 year from leaving a full-time job.

Last year on September 30, 2023, I officially finished my last full-time role as a “Head of Growth Design” at Miro after 6 years in one company.

Oct 1 •

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